Greta, Gayle and Michela holding the We're In sign pre-Earth Garden.

Rubbish Is The New Black

My experience working on waste (or rather resources) management at Earth Garden 2015. I guess you could say it all started last year when I was absolutely horrified at the post-Earth Garden (a 3-day festival in Malta) photos showing overflowing bins and rubbish all over the Ta’ Qali National Park. Appalled, I posted a rant …

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Coffin decorating party. Surprisingly sweet, fun way to send off loved ones.

Funerals, love and a hole through the ceiling. Things I learnt this month.

It’s been a crazy, crazy month. Two weeks of holiday and hanging out on the Gili Islands unexpectedly turned into a month in the UK dealing with the death of Gayle’s mum, the last days of Gayle’s nana, grief, funerals, house clearing, family get-togethers, British beach walks in spring, sorely needed, beautifully deep reconnection, countless …

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#illridewithyou

#Illridewithyou – Best ever response to scaremongering, terrorism, racism.

You have to love Twitter! And you have to love the Australian spirit even more. Sydney people have been responding in droves to the fear and resulting racism that the current hostage situation has brought about. The hashtag I’ll ride with you (#Illridewithyou) is positively teeming with activity on Twitter with everyone offering company for …

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Robots - one of the first Lyf designs

Lyf Shoes – Creating the digital cobbler

My favourite story coming out of Sustainable Brands London (a conference where big brands talk about their sustainability initiatives, network and learn from sustainability experts) was definitely Aly Khalifa and Lyf Shoes’ as it managed to combine several of my favourite things: shoes, sustainability and localisation together with an unlikely hero. I was introduced (and intrigued) …

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Brand activism. Videos that put advertising to good use.

Let’s face it, advertising does not have a reputation for being the most noble of industries. Although sometimes highly entertaining and dare I say informative, advertising can easily be accused of fuelling consumerism, bending the truth to fit an agenda and manipulating the young and easily influenced. Done consciously, advertising can also, however, be a powerful tool …

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