sustainability

Experiments with enough day 11

Experiments with enough – Day 11

I’m clearly grumpy. I can observe, around me, the effects of lack of communication. Of how the unsaid becomes a hundred times bigger than it actually is. Yet I cannot seem to get myself to communicate effectively about the simplest of things. It’s frustrating. Grumps and frustrations aside, today was a great day.

Brand activism. Videos that put advertising to good use.

Let’s face it, advertising does not have a reputation for being the most noble of industries. Although sometimes highly entertaining and dare I say informative, advertising can easily be accused of fuelling consumerism, bending the truth to fit an agenda and manipulating the young and easily influenced. Done consciously, advertising can also, however, be a powerful tool …

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